The Decline of English in Global Music

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lichtrausch
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The Decline of English in Global Music

Postby lichtrausch » Thu Feb 03, 2022 4:54 am

What Spotify data show about the decline of English
Within the Spanish cluster, English quickly lost ground—from 25% of hits to 14%—as native artists like Bad Bunny and Rauw Alejandro became internationally ascendant. Among the local-language cluster, in countries with strong, indigenous music cultures—like Brazil, France and Japan—English declined even more precipitously, dropping from 52% of hit songs to just 30%. Only in the English cluster did the language remain unfazed, dropping only slightly from 92% to 90%.

There is no doubt that, despite its decline, English is still king. Of the 50 most-streamed tracks on Spotify over the past five years, 47 were in English. And the genres it incubated are being widely adopted elsewhere. There is now excellent rap available in Arabic, Russian and, of course, Spanish.

Be sure to check out the very bottom of the article, where you can sample hundreds of songs categorized by country and language.
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Le Baron
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Re: The Decline of English in Global Music

Postby Le Baron » Mon Feb 07, 2022 9:17 pm

Whilst I believe it will certainly lose some ground as styles are adopted, the bit quoted below seems to cause the article to invalidate its own argument:
There is no doubt that, despite its decline, English is still king. Of the 50 most-streamed tracks on Spotify over the past five years, 47 were in English.
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Stefan
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Re: The Decline of English in Global Music

Postby Stefan » Mon Feb 07, 2022 10:31 pm

Although interesting, I'm hesitant on trusting any data on Spotify due to all the news about bought streams.
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